We were simply looking to make the perfect potato chips, after being disappointed with the industrial potato
chips on the markets — all of which tasted exactly the same. We wanted to make the perfect chip, no less, and
wanted to bring back the artistry in cooking our food. We decided we want to cook the old fashioned way, by
carefully cooking each batch to perfection and to make no compromises in the ingredients we use. We didn't
want to make a good chip, we wanted to make the perfect chip — made from real ingredients and cooked with
finest refined sunflower for the best tasting chip with the biggest crunch and a signature bite.